Project Details

Skills: Automation, Bigdata, Marketing, UX, Analytics
Release Date: Mar, 2015.
Copyright: All rights reserved
Project's link:

Project Description

Personalized marketing is an extreme form of targeted marketing, which tries to make a unique product offering for each customer. Personalized marketing is practical in interactive media such as the internet. A web site can track a customer's interests and make suggestions for the future. One-to-one marketing is based in four main steps in order to fulfill its goals: identify, differentiate, interact and customize.